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Marketing Analyst

Company: Valley Bank
Location: Wayne
Posted on: January 7, 2021

Job Description:

The Marketing Analyst assists the Marketing team in compiling and analyzing market research data across all platforms, including research and insight on market conditions and competitive landscape, bringing information from multiple primary and secondary sources into the business decision making process and integrate strategic market insights into existing products and services.Responsibilities include but are not limited to:* Monitor, acquire, analyze, develop and distribute information about the customers, industry and competitors, and their actions, through a variety of weekly, monthly, quarterly and annual presentations.* Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports and dashboards.* Analyze product trends, consumer demographic/psychographic information and marketing campaigns to identify opportunities for product and service marketing.* Manage the acquisition and upkeep of both internal and external information resources and metrics including websites, email, mobile and social media.* Support individual research efforts by counseling and data interpretation.* Maintain and build upon Marketing related data resources from systems such as a CRM, MDM and CDP.* Execute projects to timeline and budget targets. Assist in the evaluation of vendors that provide a variety of services. Monitor vendors and service providers for compliance and timely execution of contracted services.* Generate customer and prospect lists for targeted campaigns as requested.* Monitor and improve upon customer survey program to provide further analysis and reporting results.

Keywords: Valley Bank, Wayne , Marketing Analyst, Advertising , Wayne, New Jersey

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