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Digital Content Writer

Company: Valley Bank
Location: Wayne
Posted on: January 11, 2021

Job Description:

The Digital Content Writer will support the copy and content development needs of Valley's digital marketing initiatives. Our ideal candidate can apply brand narrative and voice across a multitude of media and be able to apply SEO best practices across--several--channels. He or she must be a team player while also possessing an entrepreneurial spirit. The ideal candidate is also someone who is equally as passionate about writing copy as they are about measuring and analyzing the results of content strategy initiatives.Responsibilities include, but are not limited to:* Write content for a wide variety of digital platforms, including web, email, social media, and eNewsletters.* Develop content for full lifecycle email/integrated marketing campaigns from lead generation, acquisition, onboarding, engagement, etc.* Work closely with the digital marketing team to design customer communication journey maps and craft the content required to engage customers along these journeys.* Collaborate with team members across the marketing department, including content strategy, digital marketing, and creative.* Create on-brand messaging that aims to meet marketing and business strategic objectives.* Manage and execute SEO strategies using SEO tools to research and apply key words that will optimize organic search traffic.* Support webpage building and content maintenance for Valley.com and subsidiary websites by using the Bank's Content Management System.* Edit and proofread content for grammar, structure, and style.* Participate in content strategy planning and creative brainstorming.* Keep copy consistent with brand guide and voice standards.* Assist in complying with all ADA requirements for website content.

Keywords: Valley Bank, Wayne , Digital Content Writer, Advertising , Wayne, New Jersey

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