Salesforce Marketing Cloud Administrator
Company: Valley Bank
Posted on: May 12, 2022
The Salesforce Marketing Cloud Administrator will be responsible
for creating customer journeys and leading the development,
implementation and optimization of campaigns on Salesforce
Marketing Studio/ExactTarget and Pardot. This candidate will be an
essential part of the marketing team, and must be highly driven and
passionate about marketing, analytics and continuous improvement of
the customer experience. Responsibilities include but are not
- Create, launch and execute marketing journeys/campaigns in
Journey Builder for Email & SMS campaigns, and integration across
landing pages, websites, and other marketing channels.
- Create A/B and multivariate testing based on criteria such as
segmentation, offer, offer presentation and creative.
- Measure and report performance of all digital marketing
campaigns and assess against goals.
- Optimize customer journeys to improve campaign performance from
lead collection to engagement to conversion.
- Create business rules and queries to develop advanced
- Construct engaging user interfaces to ensure the highest
success with email promotions.
- Build unique landing pages, including micro sites and
integrations to other systems.
- Create documentation for the existing Marketing Cloud
Architecture and provide recommendations.
- Support testing and ensuring quality of the software is
maintained as per the requirements.
- Develop, review, critique coding techniques and recommend new
Keywords: Valley Bank, Wayne , Salesforce Marketing Cloud Administrator, Advertising , Wayne, New Jersey
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