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Web Analytics Manager

Company: Analytic Recruiting Inc.
Location: Wayne
Posted on: May 8, 2018

Job Description:

Background: Multinational agency seeks a Web Analytics Manager to develop, analyze, and optimize metrics to measure the success of their clients digital marketing campaigns and initiatives. The candidate will also analyze click stream data utilizing either Google Analytics or Adobe Analytics (aka Omniture SiteCatalyst), build-out profiles, segmentations, dashboards, conceptualize & analyze A/B tests, recommend new / tweak existing digital strategies based on analytics, perform SEM analytics, and provide adhoc digital analytic support. Additionally, this role is an individual contributor role in Parsippany, NJ, flexible schedule may be available, and healthcare experience is a nice plus. Keywords: Analytics, Web, Digital, Pharma, SEM, Google Analytics, Adobe, Omniture, SiteCatalyst Responsibilities/Experience: At the minimum must have a Bachelors degree 3 years of experience analyzing and optimizing digital marketing campaigns Experience with digital marketing campaign analysis, A/B testing, segmentation, and reporting Must be proficient with web analytic tools i.e. Omniture SiteCatalyst, Google Analytics, etc. SEM and healthcare experience is a plus Refer to Job #22189 - GSJ and e-mail MS Word attached resume to the attention of Sunil Sud

Keywords: Analytic Recruiting Inc., Wayne, Web Analytics Manager, IT / Software / Systems, Wayne, New Jersey

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