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Digital Content Writer

Company: Valley National Bancorp
Location: Wayne
Posted on: May 3, 2021

Job Description:

The Digital Content Writer will support the copy and content development needs of Valley's digital marketing initiatives. Our ideal candidate can apply brand narrative and voice across a multitude of media and be able to apply SEO best practices across several channels. He or she must be a team player while also possessing an entrepreneurial spirit. The ideal candidate is also someone who is equally as passionate about writing copy as they are about measuring and analyzing the results of content strategy initiatives.

Responsibilities include, but are not limited to:

  • Write content for a wide variety of digital platforms, including web, email, social media, and eNewsletters.
  • Develop content for full lifecycle email/integrated marketing campaigns from lead generation, acquisition, onboarding, engagement, etc.
  • Work closely with the digital marketing team to design customer communication journey maps and craft the content required to engage customers along these journeys.
  • Collaborate with team members across the marketing department, including content strategy, digital marketing, and creative.
  • Create on-brand messaging that aims to meet marketing and business strategic objectives.
  • Manage and execute SEO strategies using SEO tools to research and apply key words that will optimize organic search traffic.
  • Support webpage building and content maintenance for Valley.com and subsidiary websites by using the Bank's Content Management System.
  • Edit and proofread content for grammar, structure, and style.
  • Participate in content strategy planning and creative brainstorming.
  • Keep copy consistent with brand guide and voice standards.
  • Assist in complying with all ADA requirements for website content.

Required Skills:

  • Deep understanding of content enhancements for the user experience.
  • Ability to think creatively and translate ideas into copy.
  • Experience in writing strong, succinct copy that is grammatically correct.
  • A flexible approach and willingness to adapt ideas to the needs of clients.
  • Ability to meet deadlines and work in a pressurized environment.
  • Great organizational skills.
  • Detail oriented with emphasis on accuracy.
  • Strong passion for writing and the willingness to learn from other creative professionals.
  • Ability to handle multiple priorities simultaneously.

Required Experience:

  • Bachelor's degree in a communications-related field (i.e. Marketing, Public Relations, Professional Communication, Business or Liberal Arts) and a minimum of 3 years' experience working in marketing, advertising or public relations position with experience in copywriting.
  • SEO certification and experience, email marketing experience, social media marketing experience and/or UX content experience preferred.

Keywords: Valley National Bancorp, Wayne , Digital Content Writer, Other , Wayne, New Jersey

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