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Marketing Strategist

Company: Valley National Bancorp
Location: Wayne
Posted on: June 7, 2021

Job Description:

The Market Strategist is responsible for defining strategy and overseeing the design & execution of programs in areas of new customer acquisition, retention, and x-sell within a customer segment and across lines of business.

Responsibilities include, but are not limited to:

  • Write and share marketing briefs and strategy presentations that clearly connect product / service offerings with needs of customer segment. Provide relevant background and insights; define goals, budgets, and marketing strategy to ensure all contributing team members are well equipped to develop program.
  • Collaborate with Marketing Center of Excellence teams to coordinate content, creative and channel strategies throughout campaigns. Ensure coordination of marketing automation strategies with sales teams.
  • Collaborate with LOB Partners to ensure comprehensive knowledge of product offerings and drivers of sales growth and retention.
  • Ensure a consistent environment of learning and process improvement though regular collaboration with the following groups:
  • Customer Experience team to understand customer segments goals, expectations & values.
  • Marketing Analytics team to understand competitive landscape for customer segment.

  • Support sales team in identifying high value prospect and customers for cross-sell opportunities.

Required Skills:

  • Demonstrated success defining and launching excellent products/services.
  • Must provide examples of at least one sample of an effective document delivered in the past.
  • Ability to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
  • Be an expert with respect to the competition.
  • Demonstrate the ability to interact and cooperate with all company employees.
  • Excellent written and verbal communication skills.
  • Expertise using Microsoft Office applications.
  • Ability to handle multiple priorities simultaneously.

Required Experience:

  • Bachelor's degree in Marketing or Business-related discipline and a minimum of 2 years' experience in the marketing field.
  • Master's degree, direct to consumer experience and/or a minimum of 2 years' experience as a Product Manager is preferred.

Keywords: Valley National Bancorp, Wayne , Marketing Strategist, Other , Wayne, New Jersey

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