Communications Coordinator

Company: Passaic County CASA, Inc.
Location: Wayne
Posted on: May 9, 2022

Job Description:

This is an exciting time to join us in the role of Communications Coordinator. After a period of significant growth, Passaic County CASA is beginning to embark on a rebranding campaign to incorporate the newer aspects of the organization. The Communications Coordinator will be a key player in this process and assist in strategy creation as well as execution of the rebranding campaign. The Communcaitons Coordinator will create and manage content; with the support of the leadership team, across all communication channels, including, but not limited to, paid and organic social media, website, print, and email. This is a hands-on role combining strategy and planning with creation/execution in order to increase volunteer recruitment and retention; attracting and acknowledging donors and supporters; increasing community awareness and support; and the production of printed and digital assets as-needed for events, fundraising, marketing, and internal needs. Specific responsibilities include: creating effective content and assets for social media, web, advertising, email, and publications, including event invitations, programs, and annual reports. Actively attract media coverage via press outreach and releases, advising leadership on opportunities for additional exposure and public relations opportunities. Track key website metrics and report on performance, taking active steps to improve results. This is a full-time position ideally suited for a creative outside-the-box thinker who can produce visual and written content across platforms and in a variety of styles. Must display discretion and good judgment in all communications. Graphic design/social media experience is required, SEO, Google Ads, and Google Analytics are a plus. Experience working in the nonprofit sector is a plus. Spanish language skills a plus but not required. This is a full-time position. QUALIFICATIONS: Undergraduate degree or commensurate education and work experience combination will be considered in lieu of an undergraduate degree Proficiency in Photoshop and InDesign Advanced social media knowledge in a professional setting (Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok) and the ability to produce regular, informative, and engaging content across all channels Experience in webpage maintenance 2-3 years of experience in sales, marketing or communications. Creative thinker with innovative community engagement ideas RESPONSIBILITIES: Volunteer recruitment and retention Researches and implements creative ways to promote the mission of Passaic County CASA and implement a soft-sell recruitment approach to attract new volunteers, donors, and community supporters. Ensures all marketing efforts achieve the highest possible level of return on investment. Attend community events as needed/possible, some weekends and evenings Develop eye-catching assets for volunteer recruitment Produce creative written and visual content to recognize current volunteers, staff, and board members Engage staff to brainstorm new ways to recognize and retain volunteers Fundraising Design save-the-dates, invitations, signage and other assets for special events Special event publicity and planning across all communications channels as required Coordinate and design annual impact report and other publications as-needed Work with Development staff to design and share public-facing donor acknowledgments General communications/marketing Create and distribute content and material optimized for each communication channel including various social media, email, website and other digital and print platforms Serve as a ghostwriter for Executive staff for regular communications Photograph CASA events, maintain photos in an organized fashion, and incorporate photos into communications as needed Update website layout and content as-needed Oversee the production and distribution of email newsletters Produce original blog content and coordinate contributions from staff and volunteers Design print and digital advertisements as-needed Other tasks as assigned

Keywords: Passaic County CASA, Inc., Wayne , Communications Coordinator, Other , Wayne, New Jersey