Communications Coordinator
Company: Passaic County CASA, Inc.
Location: Wayne
Posted on: May 9, 2022
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Job Description:
This is an exciting time to join us in the role of
Communications Coordinator. After a period of significant growth,
Passaic County CASA is beginning to embark on a rebranding campaign
to incorporate the newer aspects of the organization. The
Communications Coordinator will be a key player in this process and
assist in strategy creation as well as execution of the rebranding
campaign. The Communcaitons Coordinator will create and manage
content; with the support of the leadership team, across all
communication channels, including, but not limited to, paid and
organic social media, website, print, and email. This is a hands-on
role combining strategy and planning with creation/execution in
order to increase volunteer recruitment and retention; attracting
and acknowledging donors and supporters; increasing community
awareness and support; and the production of printed and digital
assets as-needed for events, fundraising, marketing, and internal
needs. Specific responsibilities include: creating effective
content and assets for social media, web, advertising, email, and
publications, including event invitations, programs, and annual
reports. Actively attract media coverage via press outreach and
releases, advising leadership on opportunities for additional
exposure and public relations opportunities. Track key website
metrics and report on performance, taking active steps to improve
results. This is a full-time position ideally suited for a creative
outside-the-box thinker who can produce visual and written content
across platforms and in a variety of styles. Must display
discretion and good judgment in all communications. Graphic
design/social media experience is required, SEO, Google Ads, and
Google Analytics are a plus. Experience working in the nonprofit
sector is a plus. Spanish language skills a plus but not required.
This is a full-time position. QUALIFICATIONS: Undergraduate degree
or commensurate education and work experience combination will be
considered in lieu of an undergraduate degree Proficiency in
Photoshop and InDesign Advanced social media knowledge in a
professional setting (Twitter, Facebook, Instagram, LinkedIn,
YouTube, TikTok) and the ability to produce regular, informative,
and engaging content across all channels Experience in webpage
maintenance 2-3 years of experience in sales, marketing or
communications. Creative thinker with innovative community
engagement ideas RESPONSIBILITIES: Volunteer recruitment and
retention Researches and implements creative ways to promote the
mission of Passaic County CASA and implement a soft-sell
recruitment approach to attract new volunteers, donors, and
community supporters. Ensures all marketing efforts achieve the
highest possible level of return on investment. Attend community
events as needed/possible, some weekends and evenings Develop
eye-catching assets for volunteer recruitment Produce creative
written and visual content to recognize current volunteers, staff,
and board members Engage staff to brainstorm new ways to recognize
and retain volunteers Fundraising Design save-the-dates,
invitations, signage and other assets for special events Special
event publicity and planning across all communications channels as
required Coordinate and design annual impact report and other
publications as-needed Work with Development staff to design and
share public-facing donor acknowledgments General
communications/marketing Create and distribute content and material
optimized for each communication channel including various social
media, email, website and other digital and print platforms Serve
as a ghostwriter for Executive staff for regular communications
Photograph CASA events, maintain photos in an organized fashion,
and incorporate photos into communications as needed Update website
layout and content as-needed Oversee the production and
distribution of email newsletters Produce original blog content and
coordinate contributions from staff and volunteers Design print and
digital advertisements as-needed Other tasks as assigned
Keywords: Passaic County CASA, Inc., Wayne , Communications Coordinator, Other , Wayne, New Jersey
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